Business Writing

Articles on digital marketing, branding, and more!

Explore a featured selection of my writing work below.

12 of the Best Writing Portfolio Examples in 2021

Sometimes when it comes to how to create a writing portfolio, we can all use some inspiration. With that in mind, I've gathered 12 of the best writing portfolios I've seen. We will go over what makes them so great and great lessons that you can use for your own portfolio website. But first, let's make sure we're all on the same page by answering the question, what is a writing portoflio and how can you have one of the best writing portfolios? A writing portfolio is an online website where you

Art Marketing: How to Promote Yourself as an Artist

In the past, struggling artists had to sit out on street corners, displaying their art in hopes of attracting passersby to make a purchase. Luckily, as an artist today, you have other options when it comes to art marketing, which give you a much wider reach than those artists of years past. Let's look at art marketing strategies, both free and inexpensive, that you can start using today to build your art brand. Some of these are traditional, tried-and-true methods, while others tap into modern

9 Tips to Build a Professional Photography Portfolio

You have the skills, knowledge, and expertise to be a professional photographer. But many new photographers struggle to get paying clients without having a solid portfolio of work. Which begs the question, how do you build up your photography portfolio when you're new to the field and don't have professional experience? Let's go over a few tips and tricks that will help you to build up your portfolio with crisp and professional photos, even when you've never had a paying client. But first, let

How to Succeed as a Freelance Journalist in the Fake News Era

Fake news. Media distrust. Disinformation. These are all terms that a freelance journalist knows all too well. Whether you are new to journalism or not, you are no doubt keenly aware of the impact of fake news on the industry. So where does this distrust stem from and what can you do to break down the walls of doubt and suspicion, and build up genuine trust with your audience? Let's look at what has fueled this issue over the past few years, what is being done to correct course, and how you a

SEO Strategy: 5 Simple Mistakes That Are Holding You Back

As a professional writer, you want your portfolio of work to reach as many people as possible. And Google is one of the best ways to reach that goal. How? It all starts with your SEO strategy. In this article, we're going to break down what SEO is, why you need a strategy, and common mistakes that could be holding back your content from the success it deserves. What is SEO and Why Do You Need an SEO Strategy? If you are new to SEO, this can be a complicated question. But let's break it down.

Writing Strategies: How to Get Those Creative Juices Flowing

For centuries, writers have been fighting with writer’s block – whether it comes from distraction or lack of inspiration, it happens to everyone. But that doesn’t mean it’s hopeless. Let’s look at 6 writing strategies that can get you out of that writing rut and into a place where your creative juices flow. Whether you call it creativity, inspiration or plain-old writing ju-ju, as writers we need that je-ne-sais-quoi to maintain our writing skill and prowess. So what gets in the way of your cr

Photography Marketing: How to Promote Your Photography on Instagram

Instagram is the most visual social network available to date. The focus of this network is photos – so your photography will truly be center stage! According to one study, Instagram has an average of 1.2 billion active users every month. And 9 out of 10 of those people follow at least one business account. And 6 out of 10 people use Instagram at least once a day, making them very engaged on the network. This gives you access to an incredibly wide network of people, all over the world. While y

Building a Photography Brand: How to Make It Stand Out

You have the passion and skill to make it as a professional photographer. But sadly, there are thousands of photographers who are hustling to make it their profession. Learn how to build a photography brand that stands out and gets you the attention you deserve! Maybe you have a degree in photography. Maybe you’ve immersed yourself in the art and know it like your own soul. But that skill will only take you so far as a professional photographer. Don’t get me wrong. Your knowledge and skills pl

How to Build a Powerful Photography Business That Makes Money

There are plenty of people with photography side hustles -- selling the occasional print or photo mug, perhaps making some extra cash every month for their "fun fund." And this is a wonderful way to use your photography to make extra money. But most people can't make a living from these sales. That's why it's a side hustle – it's in addition to your regular, full-time income. This begs the question, with the prevalence of these side hustles, is it possible to make real money from photography,

Your Writer's Portfolio: How to Craft the Perfect About Me Page

Your writer’s portfolio is about more than your writing samples. People will also use it to determine the kind of person you are and if they actually want to work with you. And that is where your About Me page comes in. This page is an introduction to the kind of person you are, your history as a writer, and your skillset. This needs to be more than just a blurb at the bottom of your home page. It needs its own, dedicated page, where you can go in-depth about what kind of writer you are and y

How to Drive More Traffic to Your Writing Portfolio

Your writing portfolio is finally all set up with great content, visuals, and even a dash of your witty humor. It’s finally time to sit back and watch people flock to your portfolio. Well, not exactly. You could sit back and wait, but chances are you’ll be waiting for a long time. A writing portfolio is not a “build it and they will come” kind of deal. The simple truth of the matter is that your work is not over. You have stellar content in your portfolio that would wow any audience — but no

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