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8 Tactics to Inspire New Blog Content Ideas

It is the fear of every writer. At the back of your mind, you wonder, will the well run dry? Will I run out of blog content ideas?

Whether you’re a seasoned content writer or a business owner who writes blog content, you need ideas to propel your content strategy forward.

But what if you’re drawing a blank?

All is not lost.

I’m going to share with you my tried and true tactics for finding blog content ideas that will supercharge your content creation.

Let’s dig in.

8 Tactics for Finding Blog Content Ideas

1. Social Media

Social media can be a goldmine for ideas and inspiration. From Pinterest to Twitter and LinkedIn, you will find loads of blog content ideas that are specific to your industry.

First, follow other leaders within your industry. This is not to copy their ideas… You just never know what you might see that could inspire your own spin-off idea.

Next, search industry terms and hashtags. Some networks will even let you follow hashtags, which will make sure those topics continue to appear in your feed.

You can also ask your social media audience what questions they have or what topics they would like you to discuss. Make it free-form or send out a poll with specific options for future blog topics.

2. Quora

Quora is a site where people can log on and ask questions. There are a vast variety of questions from every topic. Simply search a word or phrase and see what questions people have asked about it.

This is particularly helpful, since you know if one person asked about it, there are many more who are also asking. This gives you a concrete subject to work with and develop -- and you ultimately know that it is something that your audience needs.

3. Google

That’s right, the search engine you use every day can actually inspire new content ideas. Type an industry-related topic in the search bar and see what pops up.

You’ll notice articles that cover that topic that might inspire you. You might also scroll through the questions section to see what questions people have asked about that topic. You can even scroll down to the bottom to see variations of that topic.

4. AnswerthePublic

AnswerthePublic is a cool tool that uses Google to generate the most popular topics and questions related to a specific keyword or phrase.

Simply type in your keyword or phrase and let their engine gather the top results. You will see your query separated into question words like who, what, when, where, and which. Under each question word, you will find the most common questions in that category.

5. Reddit

Sure, some might lump this one in with social media in general, but I really feel that it deserves its own conversation.

Reddit is famous for its far-reaching collection of questions and answers. There is no topic that is too obscure for Reddit users to discuss -- and so you can be sure that you will find loads of industry-related conversations that will not fail to inspire your writing!

6. Current Events

What is going on in the news that could weave its way into your blog? And if you’re an early bird, you could be one of the first to incorporate a real-life story into your industry, which will help you to stand out.

There have been a few notable events over the past year, including COVID-19, the GameStop exploits, and the Capitol riots. Sure, not every topic is going to fit into your brand’s blog content strategy, but you never know what might spark some inspiration.

7. Portent's Content Idea Generator

This nifty tool allows you to enter your keyword and will generate a headline using that word or phrase. Then you can toggle to see other potential headlines.

But, to be clear, it’s not foolproof. There are some great inspirational headlines that you can run with. There are others that are a little bit wackier. For instance, a headline like “How the Amish Inspired XYZ” would not fit most industries, including mine.

Use this idea generator to engage your imagination -- but don’t expect it to solve all your content problems!

8. Clear Your Head

Sometimes sitting at a computer, staring at a screen is just not going to produce the results we want. If you are at the computer and the ideas aren’t flowing, then it could be time to take a breather, step away for 15 minutes.

Research from the American Psychological Association shows that “being exposed to natural environments improves working memory, cognitive flexibility, and attentional control” -- aka, it helps you think and work better. So whether you can walk down the street or find a nice neighborhood park to visit, it might just be the key you need to unlock your inspiration.

What tools do you use to spark your imagination and generate new and interesting blog content ideas? Please let me know in the comments below!

But I hope this list helps you to get those juices flowing and inspires new and exciting blog content ideas of your own!

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